Friday, March 25, 2016

Lives lost, Lesson learned,actions served#SayNoToXenophobia

Group of looters breaking into a foreign-store in 
Soweto
Xenophobia is an unreasonable dislike of people who come from other countries and are referred to as foreigners.The movement started in Soweto and took everyone by surprise. Xenophobic attacks were caused by some residents in Soweto who claimed that Somalians steal their local businesses and become rich from their own pockets. The movement became even worse after KingZwelithini's speech.The hashtag became very popular on social media platforms, especially on twitter. positive and negative responses were received.

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Minister of sports and recreation; Fikile Mbalula
Minister of arts and culture: Nathi Mthetwa
wearing their tshirts to show solidarity
Positive results of the #SayNoToXenophobia

This hashtag created a lot of controversy through social media platforms like twitter and Facebook to be specific. It also allowed the hashtag to be word widely recognized. People got a chance to voice out their opinions. They got updated about the news as they were happening. To name but a few impacts that were created by the hashtag: South Africans took a stand by posting their pictures on instagram titled #WeAreOne, South African musical artists like Donald, Moneoa, Jabu Hlongwane and other musicians like Patoranking from Nigeria and many more took their time and collaborated to a song called "we are the world" to show our brothers and sisters from other countries that we are united

Music speaks volumes,when worlds leave you speechless !

The following video shows how public relations practitioners have brought the spirit of oneness to our attention  as to how working together can benefit us if we put our differences aside




The brutal attack of Emmanuel Sithole in Alexandra township
How the hashtag was disadvantaged from the use of social media:

The hashtag also had a negative impact as some of the people were slaughtered like animals while some some were burnt into ashes. what a slow painful death. Among them was  Emmanuel Sithole who was stabbed to death by Mthinta Bhengu and  Sifundi Mzimela from Alexandra township in Johannesburg on the 18 of April 2015. On his wrist, was found 3 armbands which read like this "united for bafana", this shows how much he loved this country. unfortunately he couldn't live long to embrace the beauty of it.



Brands that stoop up against xenophobic attacks:

The UJ executive against xenophobia

Brands like MTN radio awards , South African football association and premier soccer league as well as University of Johannesburg stood up against xenophobic attacks to show solidarity by doing so they created positive PR  and awareness for the organisation as a whole.They reflected an internal emotional commitment to the brand as well as brand creation preference.










I think social media created awareness for almost everyone. With it, people were able to get get newsworthy information and it also allowed everyone to interact with who ever they want at any time of the day throughout the world.








7 comments:

  1. As much as social media has a negative side,the positive side is really fascinating. Who would have thought that hashtags can bring people together irrespective of different countries!Wow!Interesting sight Mphakiseng Lephoto

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  2. Xenophobia tarnished the reputation of South Africa and the values that we stand for. We forever thank social media for the platform it has given us to voice out our opinion and spread a word.

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  3. Xenophobia tarnished the reputation of South Africa and the values that we stand for. We forever thank social media for the platform it has given us to voice out our opinion and spread a word.

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  4. Thank you so much Sipokazi.It shows how the people of South Africa are united.I mean having prominent people like Maps Maponyanen,our President Jacob Zuma and others who stood in solidarity like that shows that we are going somewhere.

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  5. Yes Ntembeko, but not only did it turnish, it also brought the awereness to South African citizens. Atleast now we have an idea of know how tackle such issues .ohhh yes! A big thank you to the use of social media for bringing people together and conveying the message in time.

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  6. xenophobia is a barbaric behavior which I don't support as a south african citizen.

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  7. I'm with you on that one Andani. We are all human beings. People shouldn't be judged based on the colour of their skin, language and what so forth.No one deserves to be burned alive.

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