Black lives matter is a state movement in which black people are seen as 'nobody"to white supremacy. many people were involved in the movement fighting for black liberation and equality. The #BlackLivesMatter became a huge success, I mean from the streets to social media and so on. The use of hashtags benefited people a lot, since they were getting updates straight to their phones instead of buying news papers and listening to radio all the time. Even with the use of social media there were things that worked to the media's advantage and some did not.
Favorable deeds that benefited the #BlackLivesMatter
American drama series called empire featured a scene based on black lives matter on its season 2 series to show unity and harmony. Just to add on that Beyonce who happens to be everyone's fan also performed her new single "formation" at the super bowl.The song is basically about black women resisting to state violence and has people who make a black power salute sign at the end of the music video as an indication of support towards the black lives matter movement. The designers, artists and cultural workers offered their love and labor to expand the #BlackLivesMatter beyond a social media hashtag that also worked in their favor to build a brand positioning through associative imagery.
The were too many people who were exposed to violence. They were murdered, kicked and insulted. Tryvon Martin is one of the people who was shoot dead during the black lives matter movement at his father's house. Some ended up in jail
like Marissa Johnson who is one of the people who joined the activists that established black lives matter movement.
Advantages of brands for reacting to the state movement
American drama series called empire featured a scene based on black lives matter on its season 2 series to show unity and harmony. Just to add on that Beyonce who happens to be everyone's fan also performed her new single "formation" at the super bowl.The song is basically about black women resisting to state violence and has people who make a black power salute sign at the end of the music video as an indication of support towards the black lives matter movement. The designers, artists and cultural workers offered their love and labor to expand the #BlackLivesMatter beyond a social media hashtag that also worked in their favor to build a brand positioning through associative imagery.
Upsetting moments
The were too many people who were exposed to violence. They were murdered, kicked and insulted. Tryvon Martin is one of the people who was shoot dead during the black lives matter movement at his father's house. Some ended up in jail like Marissa Johnson who is one of the people who joined the activists that established black lives matter movement.
Advantages of brands for reacting to the state movement
Brands like Apen took their time to support the movement and gained brand awareness for themselves.Google also donated 500, 000 to black lives matter and gained fabricated positive PR and go as corporate friendliness that advances great relations with customers not to forget the billboards from Davis Insurance Agency (DIA) who's aim was to also show solidarity to the movement. As a public relations practitioner I believe that social media makes life easy for everyone. It is an extraordinary source of information that unites individuals, furthermore it empowers them to fulfill certain goals.
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| You can't go back and change the past, but you're determined to change the future, let's unite against racism, sexism and brutality OneLove ! photo creds: Faith Mathole |
I think it is wonderful to see blogs such as this one, especially written by a young person, this shows that the youth of South Africa is taking a stand and make people aware of all matters that affect humanity, we need more of such people in our community to better our country.
ReplyDeleteThank you very much Thabiso. I am so glad that you see so much potential in the youth of today that shows that we are very concerned with what's happening around us and I totally agree with you
ReplyDeleteAmandla
ReplyDeleteAwethu. As a public relations practitioner I personally think it is good to see black people unite agaisnt a common thing. That shows humanity "Ubuntu"#TheSpiritOfOneness.
ReplyDeletewe the "youth" are characterized as non rooted, disrespecting and as people with no conscious. The endless question of tomorrow's leaders who have morals,principles and Ubuntu. it is with such initiatives like your blog where our hope is restored. Where we redeem ourselves and say there is a better future for South Africa. "I raise up my voice not so i can shout, but so that those without a voice can be heard...we cannot succeed when half of us are held back" G.D Anderson. with this quote i say thank you for such initiative, you are truly an inspiration for us youth to take a stand.
ReplyDeleteI am very humbled by your words and I will certainly continue to do the right thing.you know I have come to reaslize that can't always say so and so aren't doing right by us while we sit back and watch. If we have the courage and strength to change something why not do it and stop living into our expectations.if the black lives matter group managed to combat such brutality, we can also do it.
ReplyDeleteLets unite n fight together
ReplyDeleteI second that Letsholo. But I also feel that we cannot always use violence to solve things. Humanity and uniting like you said will do so much justice.
ReplyDeleteI personally support this movement as I am black myself I know the struggles that we face as black people namely apartheid, racism, colonialism, inequality, slavery and white monopoly. I like how the big brands stood up and showed support of this movement. #BlackLivesMatter
ReplyDeleteThat makes the two of us Ntembeko.Especially that Beyonce video, it kind of gave me an insight of what this movement is actually about.Big up to everyone who took par.For them to show support like that really made a huge positive impact in people's lives.
ReplyDeleteWOW ! Amazing work you are doing Mphaki. This is impressing and at the same time making one to be cautious about what is happening. Moreover, the above let's one to take affirmative action to do whatever it takes to make a difference. The above is very resourceful and sensational. Keep up the Good Inspiring Work !
ReplyDeleteThank you for such a powerful response Mthunzi. I am really grateful.we certainly will do whatever it takes to make a differnce after all the black lives matter is a national based organisation for the validity of black life working to rebuild the black liberation.
ReplyDeleteviva to uBuntu viva! let's stop killing our brothers and sisters, we are one. we should fight 'for' each other not 'with' each other. #blacklivesmatter #noxenophobia
ReplyDeleteviva to uBuntu viva! let's stop killing our brothers and sisters, we are one. we should fight 'for' each other not 'with' each other. #blacklivesmatter #noxenophobia
ReplyDeleteViva! When we are able to end hyper-criminalization and sexualization of Black people and end the poverty, control, and surveillance of Black people, every single person in this world has a better shot at getting and staying free#Onelove
ReplyDelete